After thorough research towards the company’s message and the market it covers, we realized the branding should be high-end and modern to evoke trust in its clients.

After proposing various ideas, we found the new identity should be simply solid and above all, tough.

Choosing a neutral, earth tone for the total branding gives the company a trustworthy feel, without being to sterile.

Simple, yet powerful.

Modern, yet timeless.

So, we knew the company deserved something tough, yet classy. A challenging combo indeed.

By incorporating linework to resemble flow and class, we found a great balance between the two.

We also created an alternate logomark, with a squared background to ensure the logomark could be used everywhere without issues.