After thorough research towards the company’s message and the market it covers, we realized the branding should be high-end and modern to evoke trust in its clients.
After proposing various ideas, we found the new identity should be simply solid and above all, tough.
Choosing a neutral, earth tone for the total branding gives the company a trustworthy feel, without being to sterile.
Simple, yet powerful.
Modern, yet timeless.
So, we knew the company deserved something tough, yet classy. A challenging combo indeed.
By incorporating linework to resemble flow and class, we found a great balance between the two.
We also created an alternate logomark, with a squared background to ensure the logomark could be used everywhere without issues.
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